Copywriter

ad agencies | entrepreneurs | businesses

Sizzle, yes, but with relevance.
Image, uh huh, except with honesty.
Dazzle, absolutely, only with heart.
Radical messaging, yet clear and with conscience.

This is my business as usual. Do you want authentic, inventive content that entertains and, ultimately, sells? Just say the word — that is, have me say it for you. With a background in PR/media relations and corporate communications, I come fully vetted to serve as your advertising and marketing writer.

What have you got to muse? Here’s a sampling of projects that I write and edit:

• Any social media content, such as Facebook business pages, blog writing and website pages

• Print ads, outdoor and other signage

• Slogans, taglines, pitch writing, product names, company positioning docs

• Marketing collateral such as direct mail, image pieces, sales brochures, flyers, annual reports

• Newspaper and magazine features, newsletters, trade pub articles

• Press releases and media kits

• Personal promotional materials

• Sales/query letters

• Speeches and presentations

• Event themes and invitations

• Book manuscripts, book proposals, e-books, memoirs and family histories (Click here for details)

Collaborate | Integrate | Juggle as Needed

As your copywriter, I can fly solo or as part of your team, whichever you prefer. Some clients ask me to seamlessly integrate into their process, working alongside their art director, graphics department or marketing coordinator. Others want me to take the ball and run with it. Actually, it’s like juggling many balls because I call on a cadre of talented colleagues, as needed—anyone from printers to graphic designers to sign manufacturers — to help take a project from concept through implementation to completion.

To learn a tad more about my corporate and ad agency experience, visit my About Gina page.